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in Skinny on the Skin

Skincare Steps You Should Not Be Skipping

We’re sure you’ve heard about the multiple-step skincare routine (we’re talking 7 to 10!) that does wonders for your skin. But it may be time to rethink if layering is what’s really going to make all the difference for your complexion or if you only need to find that ma...

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in Beauty News

Here’s Why We’re Crazy for Jeffree Star Cosmetics

We’re sure the name Jeffree Star needs no introduction for you beauty enthusiasts, so we’ll get straight to it: his cosmetics line is bomb — and if you haven’t tried it yet, you guys wouldn’t want to miss out. The YouTube vlogger’s namesake beauty l...

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Face of freyja

Face of freyja: Gabs Gibbs

She’s served countless fresh, hot lewks for plenty a beauty brand online, and it’s really no surprise. Beyond Gabs Gibbs’ cool style, extra-glassy peaches-and-cream skin, and good genes (practically local showbiz royalty, tbh), our first ever face of fre...

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How To

Effortless Makeup Made Actually Effortless

Ever got out of bed and only had little time to spare for your beauty routine? Well, if like us you firmly believe that a fresh-faced look is a non-negotiable before heading out the door, then take notes! We’ve got an easy breezy makeup routine for you and it only consists of five simple...

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Skin

Are You a 10-Step Kinda Girl?

From K-beauty to American regimens, the whole 10-step ritual is now a must and a minimum in one’s beauty life. While almost everybody gets the ins and outs of the lengthy, pampering routine, there are some that still have questions – and we’re here to answer them for you.

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in brands

10 Trendy Brands You Need To Have On Your Radar Right Now

These cool contemporary brands will answer your changing beauty needs ASAP

Makeup has been constantly changing its game, and it’s more experimental and transformative than ever. The beauty world’s gone from conventional (think 1950’s housewife era) to...

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in What Works

10 Makeup Products You Should Get Your Hands On ASAP

Beauty girls, we all know the pain of searching far, wide, and vast for our makeup favorites just because we can’t find it locally: making sure it’s legit, finding the fairest price point in comparison to the actual tag, and the reseller actually being accessible and providing good...

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in Beauty News

This Edgy K-Beauty Brand is Going Out of the K-Box

K-fans, this one’s for you! Non-K-fans…this is for you, too! When Korean popstar creator YG Entertainment comes out with their own beauty brand Moonshot, the K-connoisseur will expect it to be cool. But for the beauty addicts with no prior K-knowledge, here’s what to expect ...

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How To

4 Steps to Nailing That Monochromatic K-Beauty Look

If South Korean beauty is the question, then the answer is always glass skin, gradient lips, straight brows, and flushed cheeks. Beauty lovers all over the world have fallen hard for K-beauty, us included! 

What makes the look so alluring though? We at freyja believe that it&rsquo...

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