A purple-toned navy blue.

This product is 100% vegan & cruelty-free!

A liquid lipstick that glides on smooth and easy, dries opaque and completely matte, and stays on for hours. If you're looking for heavy-duty, high-powered glam, Jeffree Star Velour Liquid Lipstick is your lip hue to go to.

Fast, pigmented, defined - that's what you get with a Jeffree Star Velour Liquid Lipstick. Before applying makeup, exfoliate and balm up well while you're doing your base. When you're ready for your lippie, blot out the balm on a tissue. Use the doe foot applicator to outline first, the cupid's bow, then the lower lip. Smack the lips together to create your natural lips' outline, then fill in the shape. Avoid going beyond two layers so your lipcolor doesn't cake or crack, and avoid oily food. No making out - kisses are okay, though!

Exfoliate before applying with a lip scrub. If you don't have a lip scrub, a thick layer of balm works, too! Wipe it off with a damp washcloth to slough off dead skin and to reveal a fresh set of smoochers.

Jeffree Star pushes the beauty boundaries as the top inclusive makeup brand that breaks makeup rules with bold, new, and exciting selections that deliver premium color payoff and diverse color selection unlike any other makeup brand in the market.